Digital Literacy Brand Resources
Here you’ll find the building blocks for our OpenEDG Digital Literacy brand!
Using the Digital Literacy Logo
Below you’ll find downloadable versions of the logo:
Downloadable Logo
Primary Logo
Should be used at light surfaces
Downloadable Logo
Monochrome Light Logo
Should be used at dark surfaces
Downloadable Logo
Monochrome Dark Logos
Should be used at low-contrast surfaces
Digital Literacy Brand Colors
Orange
Blue Zodiac
Mine Shaft
White
Clear Space Requirements
Keep The Digital Literacy Logo separate from any other visual elements to ensure visibility. The minimum space around The Digital Literacy Logo should be at least as large as the circle space of the logo icon.
Logo Dimensions
The Digital Literacy Logo has been tailored for certain dimensions. Whether displayed on a smartphone or a large screen, clarity and readability are crucial.
Minimum height for digital usage is 20 dp (20 px), and for print it's 0.125 inches (3.1 mm).
Unacceptable Practices
The Digital Literacy Logo is a recognized symbol and should not be modified. Do not incorporate The Digital Literacy Logo into sentences or phrases.
Don't use the logo in a phrase or sentence.
Full-Color Logo Details
The full-color Digital Literacy logos should be displayed with Orange (#fd6824) and Zodiac Blue (#0f223c) colors.
Monochrome Option
If the full-color logo isn't suitable for a certain background, a monochrome option is available. In this case, the icon color matches the wordmark color (Mine Shaft or White), and the 'DL' in the icon will let the background show through.
Partners and advertisers
You want to promote your organization or content, and we want to help. You’re welcome to use the Digital Literacy name, Logo and Icon as long as you adhere to the Logo and Icon usage guidelines, as well as those found below.
Do
- Get every use of any Digital Literacy brand element approved by OpenEDG
- Follow all guidelines for the Digital Literacy brand
- Avoid repetitive use of the Digital Literacy Logo in your website art
- Ensure Logos in use are up to date
- Use the Digital Literacy Icon within a social Icon lineup
- Use the standard Logo to promote your website or content when linking or driving traffic to your website
Don't
- Use Logos or brand elements to drive to sites outside of Digital Literacy websites
- Modify Logos, Icons, or other brand elements in any way, including but not limited to altering proportions, positions, stretching, condensing, changing color or typefaces, flipping or rotating, or adding effects
- Place the full-color Logo on blue tones (due to lack of visibility)
- Partially cover the Logo or Icon
- Place an image within the Logo or Icon
Brand use approval
If you’re in the entertainment and media industry, all product placements that show any Digital Literacy Logos, Icons, or elements of the UI (e.g. buttons, pages, mobile screenshots, etc.) in any media (e.g. TV, music videos, movies, books, etc.) must be approved by OpenEDG. Please adhere to the Logo usage guidelines, then submit your request in English through the email: services@openedg.org.
Important: If you’re part of the press, you don’t need to submit a request for review through the email. Please read Using the Digital Literacy Logo. After that, you’re welcome to download the Digital Literacy Logo or Icon for use.
Before submitting your product placements request, please ensure the following
- The product placement reflects Digital Literacy or OpenEDG in a positive or neutral way.
- Any video content developed specifically for the product placement does not violate OpenEDG's Community Guidelines and would not violate OpenEDG’s Terms of Use.
- You can provide ample context for the placement to submit with your request. You should submit one PDF file including mocks of the Digital Literacy Logo and/or Digital Literacy interface in context, as well as relevant script pages, an overview of the production, the production company name, the production name, and any other details such as actor(s), director, etc., which will help us understand how Digital Literacy will be represented in the production.
Note: OpenEDG retains the right to reject unauthorized or inappropriate use at its discretion.