Brand Resources

Using the OpenEDG Logo

Below you’ll find downloadable versions of the logo:

Clear Space Requirements

Keep The OpenEDG Logo separate from any other visual elements to ensure visibility. The minimum space around The OpenEDG Logo should be at least as large as the inner space of the letter 'O' in the logo.

Logo Dimensions

The OpenEDG Logo has been tailored for certain dimensions. Whether displayed on a smartphone or a large screen, clarity and readability are crucial.

Minimum height for digital usage is 20 dp (20 px), and for print it's 0.125 inches (3.1 mm).

Unacceptable Practices

The OpenEDG Logo is a recognized symbol and should not be modified. Do not incorporate The OpenEDG Logo into sentences or phrases.

Don't use the logo in a phrase or sentence.

Full-Color Logo Details

The full-color logos pair our OpenEDG icon with Limeade (#7b9a00) and Bay of Many (#214478) main text.

The full-color logo can be shown on a White background or light imagery.

The White full-color logo can be shown on an Mine Shaft background or dark imagery.

Monochrome Option

If the full-color logo isn't suitable for a certain background, a monochrome option is available. In this case, the icon color matches the wordmark color (Mine Shaft or White).

OpenEDG Icon Guidelines

Our Icon

The OpenEDG Logo Icon is a flexible mark that can act as a call to action or a shorter version of the OpenEDG Logo. If you don't have room to use the logo at minimum size with the required clear space, you should use the OpenEDG Icon instead.

Clear Space

Clear space buffers the logo icon from images, text, or other graphics that compromise its impact and visibility. The more breathing room you give our logo icon, the greater the impact it can have.

The clear space around the logo icon must be equal to or greater than the size of the single part of the icon.

Sizing

We’ve optimized our logo icon for specific sizes. The OpenEDG Logo Icon must be crystal clear and legible, whether it appears on a smartphone or the jumbo screen in an arena.

The minimum height for digital media is 20 dp (20 px). The minimum height for print is 0.125 in (3.1 mm).

Don't do this

The OpenEDG Logo Icon should never be altered in any way.

Don't use colors other than Limeade (#7b9a00), Bay of Many (#214478), Mine Shaft (#333333) or White (#FFFFFF).

Using the icon in social media

The OpenEDG Icon can only be used in social media assets when it links to a OpenEDG associated content.

Important: The only time a Logo or Icon can be made a link is when the destination URL is a OpenEDG website.

OpenEDG Brand Colors

Note: Any usage of OpenEDG brand elements needs special approval and must be submitted in English through the email: services@openedg.org.

OpenEDG reserves the right to object to any inappropriate uses of its trademarks and to enforce its rights at any time.

Partners and advertisers

You want to promote your organization or content, and we want to help. You’re welcome to use the OpenEDG name, Logo and Icon as long as you adhere to the Logo and Icon usage guidelines, as well as those found below.

Do

• Get every use of any OpenEDG brand element approved by OpenEDG
• Follow all guidelines for the OpenEDG brand
• Avoid repetitive use of the OpenEDG Logo in your website art
• Ensure Logos in use are up to date
• Use the OpenEDG Icon within a social Icon lineup
• Use the standard Logo to promote your website or content when linking or driving traffic to your website

Don't

• Use Logos or brand elements to drive to sites outside of OpenEDG websites
• Modify Logos, Icons, or other brand elements in any way, including but not limited to altering proportions, positions, stretching, condensing, changing color or typefaces, flipping or rotating, or adding effects
• Place the full-color Logo on blue tones (due to lack of visibility)
• Partially cover the Logo or Icon
• Place an image within the Logo or Icon

Here are some good and bad examples of using OpenEDG branding:

When using OpenEDG inline with other social media icons, it’s best to use the OpenEDG Icon rather than the OpenEDG Logo.

Do use the Icon in a list of social media icons.

Don't use the Logo in a list of social media icons.

Correct OpenEDG Logo & Icon

Please double check to make sure you're using the correct, updated OpenEDG Logo and not an unofficial or old Logo. The latest Logos can be downloaded below:

Do

Don't

The standard Logo should not be placed on a blue tones background due to a lack of visibility. The white monochrome Logo works best on blue tones.

Do

Don't

Logo Evolution

Brand use approval

If you’re in the entertainment and media industry, all product placements that show any OpenEDG Logos, Icons, or elements of the UI (e.g. buttons, pages, mobile screenshots, etc.) in any media (e.g. TV, music videos, movies, books, etc.) must be approved by OpenEDG. Please adhere to the Logo usage guidelines, then submit your request in English through the email: services@openedg.org.

Important: If you’re part of the press, you don’t need to submit a request for review through the email. Please read Using the OpenEDG Logo. After that, you’re welcome to download the OpenEDG Logo or Icon for use.

Before submitting your product placements request, please ensure the following

• The product placement reflects OpenEDG in a positive or neutral way.
• Any video content developed specifically for the product placement does not violate OpenEDG's Community Guidelines and would not violate OpenEDG’s Terms of Use.
• You can provide ample context for the placement to submit with your request. You should submit one PDF file including mocks of the OpenEDG Logo and/or OpenEDG interface in context, as well as relevant script pages, an overview of the production, the production company name, the production name, and any other details such as actor(s), director, etc., which will help us understand how OpenEDG will be represented in the production.

Note: OpenEDG retains the right to reject unauthorized or inappropriate use at its discretion.